Week 5

Mind Map – This is basically concept mapping. Mind mapping is a process of outlining information and deciding what parts are important and deciding what parts are important and how it connects to what you already know. This can encourage critical thinking when designing a wireframe for a website.

Style Tile – Often referred to as “the flip side of wireframes.” It is the visualization of what the tiles on wireframe would be made of. Everything from choice of size, shape, color, and typography. This helps narrow down concepts for Web layouts and finalizing a design for a site.

Mood Board – This is the hands on design process that helps a developer in market and research. Similar to brainstorming, yet you gather data and compile it in a collage of useful information that relates to the goals of the project or product.

Persona – A fictional character that helps you relate to a product or service. A persona helps your audience engage with your services or product on a personal level. This can increase sales in business. Ex: The Mr.Clean guy has gotten more recognition than the Taco Bell dog of the 90’s, both personas.

A/B Testing – This type of testing helps determine what works best for your target audience. For instance, if you owned an ice cream shop, you could offer 50% off on Tuesdays, or have them subscribe to your website online for continued discounts, to see what helps increase business.

Case Study – An observational study involving a group, person, or event to explore human behaviors or interactions, and how these experiences relate to your products or services. This is a great way to do market and research to gather data needed to solidify underlying principles in your design.

KISS – An abbreviation for ‘keep it simple stupid.’ This acronym is used in chat rooms, text messages,  and other online platforms as a means to encourage simplicity in the design process. Stupid is added to emphasize the importance of the subject matter.

Usability – In reference to user interface and user experience (UX), the idea is to create a website or applications with maximum functionality as well as a user-friendly design. This also includes making a site thats easy to navigate and one that makes the functions like the transaction process as simple as possible.

Learnability – This will determine how easy or difficult it should be to effectively use a site system or interface. This can also be a great way to recognize patterns that could help developers gather data to create greater usability functions.

Accessibility – When a Web-page or site is easy to reach, it has optimal accessibility. This feature can fundamentally be incorporated into the functions or services provided by each platform. Ex: Is it easy to purchase what you want, when you want it? It can be, especially on sites like Amazon.com, which has extreme accessibility.