Week 5 – How Does User Experience Differ from What We Traditionally call Web Design? Why is Each Important?

User experience design is more user-focused in a sense that it is meant to create a better experience for users. However, user-experience (UX) and user-centered design (UCD) are two separate things almost entirely though they both point in the direction of the user. In the article Looking Beyond User-Centered Design by Cennydd Bowles, he mentions “UX is the discipline: what we do. Precise definition is elusive, but most attempts focus on experience as an explicit design objective. User-centered design is a process: how we do it… UCD is the dominant design approach within UX, so pervasive that some UX designers behold it as the Platonic ideal of design.” In relation to traditional Web design, user experience design essentially involves invisible aspects that have nothing to do with designing a website. Of course they counteract, but in most cases experiences are made not designed. Why is each important? When you can get in the heads of your users and learn how, or why they use certain platforms, you have the ability to produce a pleasant experience in return. This is why user experience is important, because it breaks down the psychology of how users interpret and absorb information on the screen. Therefor, user experience is all about the qualities that make us human, a satisfied one, at that.

In the article Why User Experience Cannot Be Designed by Helge Friedheim, he states “We can design the product or service, and we can have a certain kind of user in mind when we design it. However, there is no guarantee that our product will be appreciated the way we want it to be.” This why keeping the psychology of the user in mind can benefit some users but not all of them, because UX evolves over time and the situation can always shape the experience. Traditional Web design is still a vital aspect in the telecommunication market, after all its where most designers begin when dealing with a business. This is probably because it has a huge impact on inbound marketing and sales. The only issue is the time it can take with traditional Web design to generate such impacts. However, when integrated with UX design, you will have a website that is up to date and responsive on any device. Ultimately, you no longer have to second-guess what visitors want to see and how they’re going to interact with the website for the next 2-3 years