Week 4

SEO – An abbreviation for search engine optimization. SEO refers to a set of recommended content, that search engines rely on to help a sites visitor locate what they’re looking for. Every search engine is optimized by an algorithm that sorts out information pertaining to a sites key words, title, reputation, and links.

B2B – A nickname for business to business relationships. Its basically a collaboration between businesses where they both need each others services for operational reasons. Ex: Like a bakery that purchases its main ingredients from a manufacturer.

ROI– An abbreviation for return on investment. The ROI is a formula that businesses use to calculate if they had an increase or decrease in profit. Ex: Like a self-accounting technique for anybody who runs a business on their own time.

CPC– (Cost Per Click) CPC is an on line advertisement system, that most search engines on the web use to target audiences based on what they search for using a n algorithm. Advertisements that pop-up in your window screen are usually based on your search history. When you decide to click on these ads, the publisher gets paid per click.

Inbound marketing – I the ability to create a strategic content strategy aimed at your product and the stage of the buying cycle they are in. This strategy can help increase brand awareness and help you generate social media shares. Ex: An essential market and research tool that kind of does all the work for you using your content strategy.

Google Trends – A public web facility by Google Inc. that shows how often, and popular a topic has been entered in search engines that are accessible on line. It is also used to compare the volume of searches between two different key terms.

Web Analytics – An analysis report on Internet data that helps you understand website traffic to improve Web usage. It can be a resourceful tool for businesses and market research, to help develop advertising campaigns.Ex: Like a diagnostic checklist that gives a developer insights that can make their strategies palpable.

Bounce Rate – The bounce rate helps determine which percentage of users who come to your website and leave without viewing any other pages besides the one they landed on in the first place. This percentage can help you strategize on better ways to retain your viewing statistics.

Visitor Conversations – A marketing tactic that is aimed at visitors who frequently visit your web page. The idea is to create content in the form of questions to keep you audience on your site longer. Ex: Providing an assessment challenge or create a personality test just for your customers.

Ad Words – a service offered by Google Inc. that helps you attract more customers by linking key words that associate to your website or services. Starting a campaign is free, until someone actually click on your website. Ex: When someone types in the key words dog + care in the Google search bar, Google creates an algorithm that makes your site pop-up first, if your campaign is linked to the key words like pets, dog, or groom.